And even of those who see your ad, what percentage of them is likely interested in whatever youre selling? Like a billboard on a highway with everyone passing, not many are actually going to be looking for whats in the advertisement. So if you base your ecommerce marketing strategy on those kinds of ads, its kind of like throwing rocks into a crowd and hoping you accidentally hit someone.
There are techniques you can implement in your ecommerce marketing strategy, though, that are very focused and take much of the randomness and guesswork out of your plan. Search engine optimization is an important part of your strategy. This will help you design your content and web pages to get noticed by the search engines. Youll focus each page on certain keywords surrounding your business, and when someones searching on that phrase, your company comes up high in the search engine results.
At least thats it in theory. In reality, its not nearly so simple. Just optimizing the content you already have will definitely help. But the key to this type of ecommerce marketing strategy is to show new content on a regular basis. This shows the search engines that the website is active and updated regularly with keyword rich content. As far as the search engines are concerned this makes one site more valuable and vital than another site with similar content thats not updated as often. So an important part of your ecommerce marketing strategy should always be new content thats also search engine optimized.
Four- to five-hundred words on each keyword is a good plan, at least to start with. And care must be taken to make sure this content isnt just attractive to search engines, but important to people, too. Gone are the days when site could list keywords or be filled with gibberish full of keywords just to get good rankings. Now its important that the content is there for more than just your ranking. So your ecommerce marketing strategy has to address the quality of the content not just how many times a keyword might appear within it.
Where at one time a simply repetition of the keyword many times in a row might have attracted a good ranking, you should avoid this in your ecommerce marketing strategy because search engines recognize most of these tricks.