Structure and Validation
Following the correct HTML (or XHTML) structure on your site is very important. You should make sure you use the correct header, html, body tags etc and use them in the correct order. There are plenty of good article on this around on the internet, the practice is called on page SEO, you just need to make sure that your shopping cart software follows the correct HTML structure. You might be surprised to find that a number of popular internet store solutions are not deployed with valid HTML structure.
SEO Friendly URLs
The structure of the links (or URLs) on your site is important using URL structures that read like
as opposed to
are generally accepted to increase your search engine rankings. There is much debate about how much this kind of search engine optimisation improves your rankings but the undeniable benefit of this is that when your page appears in search engine listings, the URL is included. If your URL is readable by a human then there is more chance the person is going to click on your link. Search engines also highlight the search terms in bold in the results the more of your listing to can get to appear in bold the better.
Search Engines deploy software robots to search the internet looking for pages, they are normally referred to as Spiders. Spiders love text, the more and more relevant the text on your site is then higher your chances of getting listed high in search engines is. Make sure your product and category descriptions are as in-depth as they can be, but keep in mind that youre descriptions are going to be read by people who want to buy the products, so dont make them full of gibberish just to that there is text for the spiders. Accurate and detailed product descriptions have also been shown to increase the likely hood a customer will make a purchase from your store.
Alternative Descriptions and Titles
Including alternative descriptions and titles for your products is a good idea. If youre products is called The XYZ48882 then there is a possibility that someone searching for your product might not be aware that its called this, especially if its a small portable coffee machine. Including alternative more user friendly products titles will help the spiders and then, in-turn, customers find you. Its a good idea to do some keyword research when choosing alternative descriptions. A keyword research tool will be able to tell you what descriptions people are searching for and give you a good idea which descriptions and titles to choose.
By employing these tips we have no doubt you will be able to increase the search engine traffic that your site generates.